Marketing Won't Save You
Digital Toolkit Parity
AdWords brand and product campaigns, Facebook new user prospecting, an aggressive email strategy, remarketing with no frequency cap, and measuring your efforts in Google Analytics. Bonus points for programmatic display and video. Double bonus points for measuring the impact of one channel with a change in another.
If you work in travel, e-commerce or SaaS, this is your toolkit. There's nothing wrong with it, it works, and to succeed you probably have to be awesome at all of the above. But it's also what every single one of your competitors is doing.
In a world of digital toolkit parity, out-marketing your opponents can't be why you win. You win because you have an unfair advantage.